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Daisy Sky · E-commerce Omnichannel Growth Case

Daisy Sky is a Chinese skincare brand focused on oil-based skin care and eye essential oil. We built a closed-loop marketing system on Xiaohongshu with celebrity communication, multi-link delivery and layered influencer matrix. It solved the problems of insufficient brand assets and low content penetration. The brand quickly narrowed the gap with international competitors, maintained a stable closed-loop ROI above 2.0, and created a replicable long-term growth model for domestic skincare brands.