Alibaba Ecosystem Omnichannel Marketing & Advertising Case

Project Overview

Niumedia provides one-stop omnichannel marketing and advertising services for the full ecosystem of Alibaba products, covering four major scenarios: AI Tools, E-commerce Platforms, Local Life Services, and Financial Services.

Relying on eight major media platforms including ByteDance, Tencent, Kuaishou, Super Huichuan, Xiaohongshu, Alipay, Bilibili, and Youku, we have built a growth system of Account Matrix + Industrialized Creatives + Precise Audience Targeting + Long-term Model Operation, achieving excellent performance in both scale and cost, with multiple indicators ranking TOP 1 among industry agencies.

Clients: Qianwen, Amap, Taobao/Tmall, Quark, 1688, Ele.me, Xianyu, Fliggy, MYbankCore Objectives: User Acquisition, Activation, Retention, Purchase, App Re-engagement, ROI Optimization

Core Strategies

Account Operation: Scalable Infrastructure & Refined Iteration

Multi-account matrix: 20–600+ accounts deployed by placement & device type for rapid scaling and risk diversification
High-frequency construction: 20–25 new plans per account daily; over 2000 creatives & plans launched daily during peak periods
Inefficient elimination: Real-time suspension of high-cost / low-retention plans; minor budget adjustments only for stable plans to protect model performance

Creative Strategy: Standardized Production & Repeatable Blockbusters

Golden structure: 3s strong hook → pain point amplification → product solution → strong conversion guidance
Capacity ramp-up: preparation in testing phase → derivative scaling in ramp-up phase → full expansion in peak phase, with up to 400+ videos per week
Category differentiation: Function-focused for tools, benefit-focused for e-commerce, experience-focused for local life

Audience Operation: High-Value Recycling & Precise Targeting

Recycle top-performing targeting packages and high-conversion RTA audiences
Reduce broad traffic, exclude low-quality audiences, and implement layered delivery to improve full-funnel efficiency

Conversion Optimization: Full-Link Testing & Long-Term Retention

Full-link coverage: Activation → Day 2 Retention → Day 7 Retention → Purchase, prioritizing high-quality conversion goals
Backend data feeds frontend creatives and targeting to extend plan lifecycle

Benchmark Achievements

✅ Qianwen | Peak Daily Spend: 14M+ | Day 7 Retention Ratio: 75%+ | Penetration Rate: 40%+

✅ Amap | Peak Daily Spend: 35M+ | KPI Achievement Rate: 100% | Active Accounts: 600+

✅ Taobao Series | Total Spend: 100M+ | Conversion Cost as low as 23.4 | Fast cold start & high backend quality

✅ Quark | Activation Cost: ~30 | Day 2 Retention: 30%+ | Stable cost compliance across all channels

✅ 1688 | Monthly Spend: 5M+ | Form Cost: 135 | Channel Penetration Rate: 61%

✅ Ele.me | Peak Daily Spend: 3M+ | Promotion Scale Increased by 60% | Stable delivery & fulfillment

Core Advantages

• Full-media capability: One-stop delivery across 8 mainstream media platforms• Industrialized creatives: Standardized, large-scale, and sustainable blockbuster output• Refined operation: In-depth optimization by time, audience, and plan• Long-term stable delivery: Cross-year cooperation with stable scale, cost, and model• Industry leadership: Multiple indicators ranking TOP 1 among agencies

Conclusion

With omnichannel resources, industrialized production capacity, refined operation, and long-term growth models, Niu Media deeply supports the scalable growth of Alibaba’s full ecosystem products, and continuously provides customers with efficient, stable, and repeatable marketing solutions.